Apple has a proven reputation to bring exemplary devices to the market. However, they are often late to the party. This has been the case with NFC, the Watch, and various other innovations. Some refer to it as Apple playing “catch-up”, others see it as perfection taking time. Many manufacturers will rush new technologies to the market, and too many times those creations aren’t ready. This has been the case with Pay. The android market has been filled with NFC-enable devices for several years (The Nexus S was released in 2010) however, we never saw such a massive surge of NFC payments until Pay was released. Not only is it near seem-less to setup, Pay is so easy to use you’ll never want to carry a card again. All the user has to do is place the NFC-enabled iPhone near a compatitble credit card terminal, place their finger on the TouchID sensor, and voila: Payment complete!
It may have taken Apple 4 years to produce a NFC-enabled iPhone, however when they finally did, it was done right.